The Marketing Manager

As an Honors College ambassador, Orientation Leader, PaceBound student ambassador, President of Setter Stage with ties to Universal Pictures at Pace and Filipino Youth International, Richmond Landicho ΒιΆΉ΄«Γ½20 certainly stays busy. He also recently completed two internships at NBCUniversal: one as an integrated marketing intern and another as a Late Night digital platforms intern. Not to mention his current position as a social media and digital content specialist with Design and Source Labs. Whew!
It was that fast-paced environment rife with opportunity that ultimately led Landicho to choose Pace. ΒιΆΉ΄«Γ½I love the ambitious culture that the [University] fosters, especially within the Lubin School of Business,ΒιΆΉ΄«Γ½ he told us. ΒιΆΉ΄«Γ½I am constantly inspired by the accomplishments of my friends and fellow peers, and thus, motivated to find my own success.ΒιΆΉ΄«Γ½
Originally an arts and entertainment management major, Landicho switched to advertising and integrated marketing communications because it combined his creative flair with his logistical and business-oriented mindset, something that really appealed to him. ΒιΆΉ΄«Γ½Whether IΒιΆΉ΄«Γ½m doing primary research for a project or thinking of a logo for a brand, IΒιΆΉ΄«Γ½m able to think laterally and vertically. IΒιΆΉ΄«Γ½ve always loved art growing up, and with marketing, IΒιΆΉ΄«Γ½m able to use my graphic design skills for the artistic, branding component of marketing, which is really amazing.ΒιΆΉ΄«Γ½
It comes as no surprise that heΒιΆΉ΄«Γ½s worked as a mentor for countless students given the breadth of his skills, but it isnΒιΆΉ΄«Γ½t an easy task by any means. ΒιΆΉ΄«Γ½ItΒιΆΉ΄«Γ½s important for mentors to offer advice and share their experiences without forcing the decisions of the mentee,ΒιΆΉ΄«Γ½ Landicho explained, having cultivated his leadership skills over time. ΒιΆΉ΄«Γ½I sometimes think mentors act as a flashlight in the dark, so that their mentee can find their own path to success.ΒιΆΉ΄«Γ½
His personal creed, ΒιΆΉ΄«Γ½No glory in the process,ΒιΆΉ΄«Γ½ is also a strong influence in his mentorship style. For him, it means that, ΒιΆΉ΄«Γ½Even though the actions and efforts to accomplish a certain goal are often difficult and go unrewarded or unnoticed, keep on pushing through to meet that sense of glory in the end.ΒιΆΉ΄«Γ½
That sort of humble mentality began to take shape during his time at NBCUniversal. ΒιΆΉ΄«Γ½One time during my internship, I had no idea how to get started on a task. Being a stubborn new intern, I figured I would try my best to do the project without reaching out for help. It was a big mistake.ΒιΆΉ΄«Γ½
Landicho realized heΒιΆΉ΄«Γ½d completed the task incorrectly and was very hard on himself for it, but his supervisor saw this as a teaching moment. ΒιΆΉ΄«Γ½They reminded me to have a sense of humility in everything that I do. I learned that itΒιΆΉ΄«Γ½s completely okay to ask questions, and that not everyone knows everything all at once. IΒιΆΉ΄«Γ½m grateful for that experience, because now I donΒιΆΉ΄«Γ½t fear failure.ΒιΆΉ΄«Γ½
Another highlightΒιΆΉ΄«Γ½this time when he worked for the Late Night teamΒιΆΉ΄«Γ½was when he got a chance to tour the set where they film Saturday Night Live. ΒιΆΉ΄«Γ½I remember at that moment how in awe I was that I was actually working for the shows that IΒιΆΉ΄«Γ½ve loved growing up, and that I was now doing work that actually contributed to those shows.ΒιΆΉ΄«Γ½
Landicho certainly has a bright future ahead of himΒιΆΉ΄«Γ½one that he works hard to cultivate every day, much like this black belt in taekwondo, an immense achievement earned with the same dedication he pays to all the projects he works on. We canΒιΆΉ΄«Γ½t wait to see what he achieves next!